JILL ABRAHAMS
E-COMMERCE STRATEGY
PREPARED FOR
A&E has a deep assortment, especially in bird cages. I looked at your homepage through the eyes of a first-time retail buyer—here’s one observation and one idea to explore.
ON YOUR HOMEPAGE TODAY
A new buyer sees twelve similar-sized tiles, mixing promotions with animal categories. Bird cages, your core assortment, don’t have a clearly labeled, direct starting point in that grid.
ONE IDEA TO EXPLORE
Give bird cages the most prominent starting point, with smaller paths to other pet products and new arrivals or deals.
Start small
Test one homepage section above the existing tiles, using artwork you already have.
Why it could help
Buyers get a faster path into the range, and your core category is easier to find.