JILL ABRAHAMS

E-COMMERCE STRATEGY

PREPARED FOR

Lightning Dog

The best part of these toys is hiding inside.

The best part of these toys is hiding inside.

The best part of these toys is hiding inside.

A first-time shopper is choosing a toy for their dog. How easily can they see what makes Lightning Dog’s toys different?

ON YOUR PAGE TODAY

The toys are easy to see. What makes them different isn’t.

The toys are easy to see. What makes them different isn’t.

The homepage leads with pet health, while the shop grid shows the toys from the outside. A new shopper could miss the surprises hidden inside.

ONE IDEA TO EXPLORE

Show what’s inside—before shoppers start browsing.

Show what’s inside—before shoppers start browsing.

Show what’s inside—before shoppers start browsing.

I’d test a homepage feature showing one toy in cutaway, with simple callouts explaining what dogs discover as they chew and play.

Illustrative concept

START SMALL

Test one homepage feature first, then bring the same idea to shop and product pages.

WHY IT COULD HELP

Seeing what’s inside could give shoppers a clearer reason to choose these toys over another plush toy.

Does this match what you’re seeing?

Does this match what you’re seeing?

Do shoppers understand what makes your toys different before they choose one?

I’d love to hear your perspective. Reply to my email or reach me at jillabrahams@gmail.com.

Jill Abrahams

Jill Abrahams

E-commerce strategy

jillabrahams@gmail.com