JILL ABRAHAMS
E-COMMERCE STRATEGY
PREPARED FOR
Old Salt has a distinctive, rugged identity. I looked at your homepage as a first-time customer shopping for himself. Here’s one thing I noticed and one idea to explore.
ON YOUR HOMEPAGE TODAY
Hair, Beard and Bars sit side by side as if they’re the same kind of thing, so a new shopper can’t tell where to begin.
ONE IDEA TO EXPLORE
Introduce three clear starting points, then invite shoppers to build their kit.
Shampoo bars / Pomade
Beard wash / Beard oil / Shave essentials
Soap / Lotion / Salve
Illustrative concept
Start small.
Try this overview above the existing kit-building section.
Why it could help.
Familiar categories could make it easier for shoppers to connect their grooming needs with the right products.
Reply to my email. I’d love to hear whether this matches your experience.
E-commerce strategy