JILL ABRAHAMS

E-COMMERCE STRATEGY

PREPARED FOR

Give your creative world a clearer way in.

Give your creative world a clearer way in.

Give your creative world a clearer way in.

The playful designs and personal touches give Our Cheery Corner a distinct personality. A first-time shopper may be drawn to that world without immediately understanding everything it holds.

ON YOUR HOMEPAGE TODAY

The personality comes through. How the pieces fit together takes more work.

The personality comes through. How the pieces fit together takes more work.

Punch needle kits, pet accessories and handmade goods share the homepage, but the category list gives little context for what connects them or where to begin.

ONE IDEA TO EXPLORE

Meet the maker, then choose a path.

Meet the maker, then choose a path.

Meet the maker, then choose a path.

A short welcome from the maker, plus three clear places to start.

Illustrative concept

Start small

Test one homepage section featuring the creator in her studio, alongside entry points for DIY kits, handmade pieces and illustrated pet accessories.

Why it could help

It gives new visitors a reason to connect with the brand and a clearer first step into the shop.

Do new customers tell you they’re unsure where to start on your site?

Do new customers tell you they’re unsure where to start on your site?

I’d love to hear whether this matches your experience. Reply to my email or reach me at jillabrahams@gmail.com.

Jill Abrahams

Jill Abrahams

E-commerce strategy