JILL ABRAHAMS

E-COMMERCE STRATEGY

PREPARED FOR

The products are interesting. What connects them is harder to see.

The products are interesting. What connects them is harder to see.

The products are interesting. What connects them is harder to see.

For someone discovering Range Essentials for the first time, the homepage offers plenty to explore. A clearer connection between the products and the experience behind Range could give them a reason to keep looking.

ON YOUR HOMEPAGE TODAY

Current Range Essentials homepage

Range has a story most wellness brands can’t claim.

Range has a story most wellness brands can’t claim.

Body care, sun care, candles and essential oils sit alongside links to Range’s practice. That connection is a promising part of the story, but shoppers are left to work out how the products fit together.

ONE IDEA TO EXPLORE

Give Range Essentials one clear point of view.

Give Range Essentials one clear point of view.

Give Range Essentials one clear point of view.

Something as simple as “Essentials made for life outside” could connect the assortment, while the experience behind Range becomes the reason to believe.

Essentials made for life outside — illustrative homepage concept

Illustrative concept

Start small

Start with one homepage message that gives the existing assortment a clearer context.

Why it could help

A clear through-line could make a varied assortment feel more intentional — and easier to explore.

Do shoppers tend to discover the products through the practice, or find Range Essentials on its own?

Do shoppers tend to discover the products through the practice, or find Range Essentials on its own?

Jill Abrahams

Jill Abrahams

E-commerce strategy

jillabrahams@gmail.com