JILL ABRAHAMS
E-COMMERCE STRATEGY
PREPARED FOR
A first-time shopper may be drawn in by ZPOTS’ whimsical designs and handmade feel. Here’s one idea for helping them see more of the range.
ON YOUR HOMEPAGE TODAY
Designs, Words, and Poems organize the collection, but themes and related ideas live across all three. That means shoppers have to uncover those connections on their own.
ONE IDEA TO EXPLORE
Add a visual discovery layer that brings related designs, words and poems together around themes shoppers already understand — without changing how the store itself is organized.
Illustrative concept
Start Small
Test a handful of themes on the homepage using pieces that already live across Designs, Words, and Poems.
Why It Could Help
It gives shoppers an intuitive way to explore and more chances to discover something they didn’t know to look for.
I’d love to hear whether this matches your experience. Reply to my email or reach me at jillabrahams@gmail.com.
E-commerce strategy